Millions of viewers were glued to their television sets last Sunday as 47-year old Gbenga Adesida who was born blind, had his life changed forever. On the same programme just the week before, a lifeline was given to another man who battled an unknown, debilitating disease for several years.
And three weeks ago, Mr. Essien Obong, a mathematician/software writer who became blind after an armed robbery attack was provided with a customized laptop, bespoke braille machine and other computer software.
Airtel’s Corporate Social Responsibiity, CSR, television programme,Touching Lives has been doing just as its name suggests.
As the programme enters its second season, the telco has reaffirmed commitment to help the less privileged members of the society.
The show is scheduled to air on Africa Magic Channel 151 every Sunday by 7.30-8.00pm. The repeat broadcast of the compelling stories in episode 3 can be viewed on Africa Magic Family 154 on Saturdays 8pm to 8.30pm; Africa Magic Urban on Thursdays 7.30pm to 8.00pm; AIT on Sundays by 6.30pm to 7pm; NTA on Wednesdays by 8.30pm to 9.00pm and Arewa 24 TV on Sundays by 7.00pm to 7.30pm.
Although the new series is barely on its fourth episode, the testimonies of changed lives are tremendous. Apart from stories earlier mentioned, Airtel employed innovative means to help several women and children in a community in Osun State.
The Telco also made a donation to the ‘Centre for Citizens with Disabilities,’ founded by Mr. David Anyaele, a social support activist, whose hands were amputated by Revolutionary United Front (RUF) rebels in 1999 while on a business trip to Sierra Leone during the Civil War.
The company donated laptops, printers, desks, photocopiers and other office equipment to enable Anyaele do his work of mercy and faith.
Through the Touching Lives platform, Airtel says it has been promoting the spirit of giving, self-sacrifice and love among Nigerians.