Nigerian artists generated over 30 billion streams on Spotify in 2025, driving revenue to N60 billion according to Spotify Loud & Clear annual report. The figures reflect both the growing global appeal of Nigerian music and the increasing economic opportunity for artists across the market.
The report also shows the scale of listener engagement with Nigerian music on Spotify. In 2025, Nigerian artists generated 1.6 billion listening hours on Spotify alone. They were also discovered by first-time listeners more than 1.3 billion times, marking a 26 percent increase compared to 2024.
In the same year, Nigerian artists were responsible for over 80 percent of the tracks featured on Spotify Nigeria’s Daily Top 50, underlining the strength of local talent in shaping the country’s listening habits.
Spotify reports that local consumption of Nigerian artists also grew by 170 percent year-on-year on its platform.
Jocelyne Muhutu-Remy, Managing Director, Spotify in Africa, said, “Nigeria’s music story continues to be one of creativity, innovation and global cultural influence. What we’re seeing is a market where talent is not only reaching new audiences around the world, but also building deeper connections at home.”
The data also points to important growth across key artist segments. Local streams of Nigerian female artists grew by 55 percent year-on-year, while local streams of Nigerian indie artists grew by 75 percent year-on-year.
Around 58 percent of all royalties generated by Nigerian artists on Spotify in 2025 were generated by independent artists or labels, highlighting the important role independent creators and businesses continue to play in Nigeria’s music history.
