Since making its debut, Budweiser Royale, from the stable of International Breweries Plc, a key player in the global ABInBev family, has quickly stepped into the spotlight, earning strong acceptance and widespread commendation from consumers across Nigeria. From premium lounges to social hotspots, the super-premium lager is fast becoming the beer of choice for those who appreciate bold flavour, smooth delivery, and elevated experiences.
With its rich, full-bodied taste and refined smoothness at 6% ABV, Budweiser Royale is resonating with consumers who want more from their beer—more depth, more character, and more confidence. The growing visibility of the brand across premium spaces reflects how seamlessly it has been embraced by a lifestyle that values quality and distinction.
According to Managing Director, International Breweries Plc, Carlos Coutiño, the response to Budweiser Royale has been both exciting and affirming.
“Budweiser Royale is connecting with consumers exactly as we envisioned. People are not just trying it—they’re choosing it. The feedback has been incredibly positive, showing that Nigerians appreciate premium beers that deliver both boldness and balance.”
Across curated brand experiences and high-energy social settings, Budweiser Royale has continued to command attention. Its sleek design, confident identity, and unmistakable taste have helped it stand out, positioning the brand as a symbol of progress, ambition, and modern success.
Marketing Director, International Breweries Plc, Bamise Oyegbami, noted that the strong consumer reception reflects a clear shift in expectations. “Consumers are responding to Budweiser Royale because it speaks their language. It’s premium without being distant, bold without being overwhelming. The level of acceptance we’re seeing confirms that the brand has found its place among people who value richness, quality, and authenticity.”
L-R: Marketing Manager, Budweiser, Olajumoke Okikiolu; BU President, International Breweries Plc, Carlos Coutiño; Eze Gbakagbaka of Evo Kingdom, His Majesty, King Leslie Eke, JP; Corporate Affairs and Regulatory Director, Temitope Oguntokun, and Marketing Director, International Breweries Plc, Bamise Oyegbami, at the launch of Budweiser Royale in Lagos.
At the heart of the brand’s growing momentum is its campaign message, All Rise—a call that continues to resonate with Nigerians who take pride in their journey and celebrate their wins, big or small.
Marketing Manager, Olajumoke Okikiolu explained that Budweiser Royale’s success is rooted in relatability and aspiration. “Budweiser Royale represents confidence that feels earned. It mirrors the mindset of people who are stepping up, pushing boundaries, and enjoying the results of their hard work. The commendation we’re receiving from consumers shows that the brand story feels authentic and relevant.”
She added that from flavour to visuals to overall experience, every element of Budweiser Royale has been intentionally crafted to reflect a lifestyle that values excellence and self-expression.
International Breweries Plc continues to reinforce its commitment to responsible and smart drinking, ensuring all brand communications are targeted strictly at adults aged 18 and above, with clear guidance on moderation and informed consumption.
International Breweries Plc is part of Anheuser-Busch InBev (AB InBev), the world’s largest brewer. Through its portfolio of globally celebrated brands, the company remains focused on creating meaningful
