As YouTube marks its 20th anniversary, the platform is celebrating four trailblazing Nigerian women—Ruth Kadiri, Kiekie, Ify Mogekwu (of Ify’s Kitchen), and Korty—for their transformative impact on storytelling, comedy, culinary content, and GZ culture.
They have leveraged YouTube to craft compelling narratives that resonate globally, connecting cultures and amplifying African voices.
Ruth Kadiri, a renowned actress and filmmaker, captivates audiences with authentic Nigerian stories, earning over 466 million views and 2.97 million subscribers on her channel, RuthKadiri247.
Kiekie, known for her humorous and stylish content, delivers relatable comedy and fashion insights, engaging fans with her authentic voice.
Ify Mogekwu, through Ify’s Kitchen, redefines African cuisine, simplifying recipes for millions with over seven million followers across platforms.
Korty, a bold Gen Z storyteller, documents youth culture through innovative interviews with stars like Tems and Rema, earning accolades like the YouTube Black Voices Fund.
Nigeria’s YouTube presence soared in 2024, with over 70% of watch time from international audiences, more than 100 channels surpassing one million subscribers (a 60% year-over-year increase), and 1,500 channels exceeding 100,000 subscribers (a 45% rise).
The doubling of channels earning eight-figure revenues underscores YouTube’s role in empowering Nigerian creators, providing them with tools and visibility to thrive globally.
