Nigeria’s telecoms regulator has approved Etisalat Nigeria’s name change after its Middle East parent pulled out following regulatory intervention to save the local company from collapse due to debt, the company said.
The Nigerian Communications Commission (NCC) has been notified of the new name, 9mobile, the company said, adding that Etisalat Nigeria had started the process of rebranding. The company is due to unveil the new brand on Wednesday.
“Etisalat Nigeria wishes to inform its over 20 million subscribers, government, regulatory agencies … the telecommunication company has changed its name to 9mobile,” 9mobile said.