Etisalat Nigeria changes name to 9Mobile telecom

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Etisalat Nigeria on Thursday rallied to move away from the shadows of its troubles by taking a new brand name.

The demand for a change of name was handed down last week by the Etisalat Group in the United Arab Emirates, which gave three weeks ultimatum.

The Etisalat Group pulled out of Etisalat Nigeria following an unresolved $1.2 billion bank loan.

At end of a management meeting of the telecom firm in Lagos, 9Mobile was adopted by the company as the new brand name.

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